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Guard Precious Memories From Everyday Wear and Tear With Imation CDs and DVDs Featuring ForceField Scratch Resistant Coating .
SYDNEY, Aust., July 5 - Defend against scratches, smudges, static and debris with Imation's new CDs and DVDs with ForceField(TM) scratch resistant coating, available in Australian and New Zealand retail stores starting July. Everyday use can render standard CDs and DVDs unplayable, jeopardising the life of favourite music, photo and video memories, and other valuable files when discs are not cared for properly. But Imation Corp's (NYSE: IMN) new proprietary ForceField "memory protection" layer helps CDs and DVDs resist the rigors of everyday life, providing extra assurance that users can preserve and enjoy their favorite memories without worry.
Everyday users like Dan Mercer, registered nurse and father of two, appreciate the peace of mind and extra protection they get from using Imation ForceField discs. "I've noticed a difference with ForceField CDs - they are sturdier," offered Mercer. "The CDs and DVDs I saved family photos and music on used to be ruined by scratches from my two young kids - they'd carry them around in their sticky hands, set them on the table top and walk away. Now I can wipe off my children's messy fingerprints with my shirt sleeve and the discs are less likely to get scratched."
"Everyone is too busy living life to stop and worry if the CD containing an important business presentation will get smudged or scratched in their briefcase, if their spouse properly stored their collection of music CDs in the car or if their children put that favourite DVD home movie back in the case after watching it," said Mark Gill, National Sales & Marketing Director Imation Australia and New Zealand. "That's why home and office users are embracing a technology like Imation's ForceField coating, because it's one less thing they need to worry about - it makes life a little less stressful."
Imation CDs and DVDs feature an invisibly-thin scratch resistant coating applied during disc manufacturing that provides benefits over standard uncoated discs, such as:
-Scratch and Scuff-Resistance: Discs are protected
against the risks of everyday life at home or the office, including
skids across a tabletop or cleaning with an ordinary tissue or fabric.
-Anti-Static Dust-Resistance: Playback skips due to
dust or debris are prevented by repelling everyday dust that standard
uncoated discs typically collect.
- Smear-Resistance: Fingerprints and surface smudges
are contained for easy removal - just the wipe of a cloth reduces interference
with disc recording and playback.
Imation discs with ForceField scratch resistant coating will be available mid-July at all major retailers. Imation ForceField 52x CD-Rs will be available in 10-pack slim jewel cases and have a Reccommended Retail Price (RRP) of AUD $12.95 and in 30-pack spindles with an RRP of AUD $24.95. Imation ForceField 8x DVD-Rs and 8x DVD+Rs in five-pack jewel cases will be available with an RRP of AUD$11.95.
For more information on Imation CDs and DVDs with ForceField scratch resistant coating, visit http://www.imation.com.au/products/dvd_media/dvd_forcefield_discs.htm